about me.

about me.

About you

About you

Hi, I’m Maria - packaging & print engineer turned art director, with 6+ years across cosmetics, FMCG and e-commerce brands.

Long story short: I’m your ‘outsourced’ partner who thinks about your packaging so you don’t have to.

About you

Hi, I’m Maria - packaging & print engineer turned art director, with 6+ years across cosmetics, FMCG and e-commerce brands.

Long story short: I’m your ‘outsourced’ partner who thinks about your packaging so you don’t have to.

A large group photo of diverse team members gathered in an industrial-style space with arched ceiling.

A large group photo of diverse team members gathered in an industrial-style space with arched ceiling.

A large group photo of diverse team members gathered in an industrial-style space with arched ceiling.

A large group photo of diverse team members gathered in an industrial-style space with arched ceiling.

A large group photo of diverse team members gathered in an industrial-style space with arched ceiling.

A large group photo of diverse team members gathered in an industrial-style space with arched ceiling.

Four diverse professionals collaboratively working on a laptop, with one person pointing at the screen while others observe.

Four diverse professionals collaboratively working on a laptop, with one person pointing at the screen while others observe.

Four diverse professionals collaboratively working on a laptop, with one person pointing at the screen while others observe.

My Story

My Story

My Story

I’ve been very lucky to find my passion for product design early in life and stubborn enough to chase it as my career. I earned an engineering degree to understand how things are actually made and spent rest of my college days staying up late teaching myself graphic design and 3D modelling.

Since then I’ve sat on every side of the table: start-ups, creative agencies and global corporates as a creative director, packaging engineer and new product development manager, collecting perspectives from every corner of the process.

I did some pretty cool things with pretty big names - some might ring a bell - like Procter&Gamble, Cyberpunk 2077, Coca-Cola, and often even cooler things will smaller indie brands.

maria nowicka®

Nice personal brand photoshoot coming soon :)

I'm not just a designer - I see manufacturing constraints, business rationale, consumer trends and all the tiny levers that make or break a brand. Because I've been there too - I’ve launched products that quietly sold out their first drops, been the one in the back room packing boxes and refreshing Shopify to check it’s really “out of stock”.

PS. And I know from experience that Shopify has way too many confusing plugins, so if you need someone to vent about it, I'm your buddy.

What I believe in

What I believe in

What I believe in

my principles

my principles

(001)

Every Brand Has a Story

Even if you’re just getting started and feel like you have no idea what you’re doing, there’s always a story to tell. My job is to pull it out of your head and translate it into product and packaging.

Every Brand Has a Story

(002)

Creativity + Feasibility

Before we dive into moodboards, I want to know your volumes, margins, channels and audience. I reverse-engineer the creative from what has to work in manufacturing, logistics and sales.

Every Brand Has a Story

(003)

No Premium for Premium’s Sake

I don’t believe in slapping a gold logo on a box and calling it “luxury.” If we’re charging premium prices, the product experience has to earn it.

Every Brand Has a Story

(001)

Unique Is Always a Value

I’m here to build your brand’s own voice,. If the brief is “just copy XYZ brand,” I’m not your designer — I’d rather help you become the reference other people want to copy.

Every Brand Has a Story

(002)

Creativity + Feasibility

Before we dive into moodboards, I want to know your volumes, margins, channels and audience. I reverse-engineer the creative from what has to work in manufacturing, logistics and sales.

Web design and development

(003)

No Premium for Premium’s Sake

I don’t believe in slapping a gold logo on a box and calling it “luxury.” If we’re charging premium prices, the product experience has to earn it.

Web design and development

(004)

Unique Is Always a Value

I’m here to build your brand’s own voice,. If the brief is “just copy XYZ brand,” I’m not your designer — I’d rather help you become the reference other people want to copy.

Web design and development